ALPHA Brand was established with an objective to sell quality products, provide effective & prompt service to the customers.

Alpha DIY tools range was introduced with only 6 models about a decade back, expanded now to wide variety of products covering all power tools applications with complete spares back up. Replacement spares such as Armatures, Field Coils, Carbon brush were also introduced in the product range.

Additional products in power tools accessories like Grinding & cutting wheels, various coated abrasives, diamond & TCT blades, Drill bits, Chucks & Keys were also made available.

Our focus has always been to provide more value for money to our customers. Backed by continued Research & Development, implementation of the latest technology ALPHA Power tools are the best available products in the market.